BMW has produced a video with the aim of talking about values, ways of acting and integrity as a new way of communicating, beyond rational attributes (technology, product, service ... etc). It is a conversation between the international chef Martín Berasategui, 10 Michelin stars, and four young people, each of them dedicated to diverse fields such as art, engineering, social networks or sports.
Koldo Iriarte, 23-year-old from Alava, electrical engineer, Blanca Hervás, 16, athlete from Madrid and runner-up in Spain 400 meter dash U18, Daniel González, 17, youtuber, and Elisa Beltrán, 26-year-old artist from Valladolid talk with Martín Berasategui, the Most decorated chef in Spain, about the effort, the courage to make decisions, pursue your dream, and above all the importance of not giving up.
With this action, the brand wants to contribute to being a catalyst for change for the better, for progress and for the hope that if you put your energy and enthusiasm into what you do, you will always take a step forward as people; because people, their emotions and their will are the ones who build brands like BMW.
“The objective of this initiative is to promote the values of enthusiasm and a job well done, and to recognize the effort that young people put into what they do. They are the ones who take the baton to build and shape the future. BMW has always been INNOVATION, to go ahead and with this initiative we bring this technological innovation to innovation in the communication of values in the world of mobility ”, stated Pilar García de la Puebla, Director of Communication and Public Relations at BMW Group.
This video is part of the BMW Group strategy that responds to the vision that the best way to predict the future is by creating it, being part of the solution, with autonomous, connected, electrified and shared mobility.