The personality of the BMW Concept i4 is not only a product of its design, but also of its visionary sound profile. Hans Zimmer has composed the sound of the BMW Concept i4 together with BMW sound designer Renzo Vitale under the brand name BMW IconicSounds Electric. BMW IconicSounds Electric will provide BMW electric models with additional emotional depth by connecting the driver with the vehicle's character on another level through individual tones and sounds.
Zimmer explains that he and Renzo were inspired to unite the past and future of BMW with the sound of the BMW Concept i4. BMW wishes they had created a sound that is classic yet striking and has a feel of lightness appropriate to the brand. The listening repertoire of the BMW Concept i4 ranges from driving sounds in the 'Core' experience mode to the loudest tones in 'Sport' mode. The acoustic accompaniments when opening a door and when starting the vehicle are also part of its soundscape.
The Hans Zimmer sound is the starting signal for driving pleasure.
Hans Zimmer and Renzo Vitale introduced the new startup and shutdown sound at Zimmer's Santa Monica studio in November 2019. Ready-to-drive sound on all-electric BMW models and plug-in hybrid BMWs will be featured as a standard feature. worldwide as of July 2020. Vitale also explains that the ability to design sound for vehicles enables positive emotions to be awakened. Thus, "The new start / stop sound is intended to instill a sense of excitement at the prospect of electric driving when the customer gets into their vehicle and begins the journey."
BMW IconicSounds Electric.
The silence of electric propulsion systems is often cited as a major benefit of electric mobility. However, as the choice of electrified models increases, it also means that some drivers are missing out on the emotional appeal of the sound. Jens Thiemer, Senior Vice President for BMW Brand and Customer: “Sound has always played an important role in emotionalizing our vehicles. Now we are taking the joy of driving pleasure to a new level and we are particularly pleased to be working with Hans Zimmer to create the sound new world of electric mobility at BMW. This collaboration will result in our forward-thinking sound offering for electrified vehicles: BMW IconicSounds Electric.
The propulsion sound of the BMW Concept i4 is the second sound developed for BMW electric vehicles with Hans Zimmer, following the presentation of the electric sound for the BMW Vision M NEXT at the #NEXTGen event in Munich in June 2019. “We have a chance extraordinary driving with electricity in a BMW in a very special experience with the help of great sounds, "commented Zimmer in 2019."